An AI healthtech platform matching patients to advanced therapies and clinical trials. Two agencies had failed to ship. As Bitlab's GTM partner, we helped take it from idea to a working product in under two months, then ran the engine that reached the market.
A hard brief: match patients to advanced therapies and clinical trials, fast.
So we built in two layers: ship the product, then run the engine.
“Tom, this is amazing. Each week has grown, and it’s non-linear — it’s exponential growth in impressions.”
Christopher LeidliCEO · Genoplex
As Bitlab's GTM partner we supported the build and launch — then ran the ongoing marketing engine on a weekly review cadence with the CEO.
Two layers: GTM partner on the build/launch, then growth lead running the ongoing engine.
A working prototype shipped after two agencies failed. Joint patent filed, global pharma interest secured.
Ad click-through running roughly triple the ~1.5% industry benchmark, client-stated on a review call.
Growing steadily, not "bouncing around," on a disciplined weekly cadence.
“This is very impressive… it’s growing. It’s almost triple the benchmark that I’ve been told from our industry.”
Christopher LeidliCEO
“There was enough validation in the pilot for them to extend next year. You’d hate your first paid customer to not come back and be at 100% churn — so now we have 0% churn. It’s just a great story starting to emerge.”
“We’re seeing click-through rates hovering around 7.5%, which is way above any industry benchmark. So the creative’s working.”
“I appreciate you being able to execute the way you did without consuming a lot of my hours. And the team is great to work with.”
“Creative is working really well. That’s just insane.”
Built the entire GTM for an AI phone agent — 12 clinics signed, $2.1M pipeline.
Pure outbound, podcast, and EMR-marketplace channels — no paid media.
The paid patient-acquisition engine across Meta and Google, at ~$0.11 a click.