B2B SaaS · LinkedIn automation

First salesperson hired. 160+ accounts. A user base that grew ~13×.

Dripify, a fast-growing LinkedIn-automation SaaS, had a self-serve product but no sales-led motion. We were the first dedicated salesperson, hired to build the enterprise layer from scratch and keep seats renewing.

We don't just sell — we land, train, expand, and renew enterprise buyers.
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The challenge

A great product
with no sales motion.

The platform was growing fast on self-serve. It had no sales-led layer, and the large accounts that wanted to buy at scale went unsold.

We were the first commercial hire. We built the whole thing.

“The CSV file you shared on the annual adoption — super, super helpful, in terms of knowing who’s really using it.”
A AbhishekSAP · enablement program
Before / after

A product with no sales motion — turned into an enterprise engine

Before
  • A great product growing only on self-serve signups
  • No enterprise motion, no multi-seat licensing
  • No one owning land, expand, or renewal
After
  • 160+ B2B accounts and 850+ enterprise seats closed
  • A 280-seat, ~$259K/yr anchor account
  • ~13× active user-base growth during the breakout
How we did it

Land. Train. Expand. Renew.

An enterprise motion built from zero, plus the adoption-and-training discipline that's the real reason seats renew.

What we ran
  1. Built the sales motion from zero. Outbound, demos, multi-seat licensing, annual contracts, onboarding, workflow setup — so seats got used and renewed.
  2. Landed and expanded enterprise accounts. Grew one global software account from a small block into a 280-seat, ~$259K/yr deal, plus cybersecurity, AI, and data-platform accounts.
  3. Trained the teams, not just sold them. Live enablement for ~500 users across 7–8 regional teams (North America, EMEA, MEE, APJ, LATAM). Training is why seats renewed.
  4. Owned multi-year retention. Personally managed accounts for 2.5–3 years across split sales and procurement, consolidated into clean single renewals.
Scope
First dedicated salesperson
Enterprise + sales-led motion
Multi-seat licensing
Live enablement / training
2.5–3yr account ownership
The anchor deal

A single 280-seat, ~$259K/yr strategic account at one global enterprise software company.

160+ accounts and 850+ seats closed — and the training is why they renewed.
The outcome

Receipts, not projections.

160+ / 850+

Accounts and seats

160+ B2B accounts closed and 850+ enterprise seats sold across ~3 years as the first salesperson.

~$850K

Annualized contract value

$300K+ documented invoiced (conservative), anchored by a single $259K, 280-seat account.

~13×

User-base growth

Active users grew from ~1,400 (end of 2022) to ~18,600 (early 2025) during the sales-led breakout.

“Many thanks for working with us on the platform. You have a clear explanation and also share best practices… we truly appreciate your time and effort.”
K KarimEnterprise enablement session

“It looks to be great — at least a great initial start. But it looks great.”

MMaxSAP · enablement program

“Fantastic. So that’s great.”

LCLuke ColemanEmarsys
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