Entertainment & hospitality · US

Rebuilt Tipsy Putt's entire revenue stack.

Tipsy Putt, a multi-location entertainment & hospitality brand with a big corporate-events business, had two problems: paid channels couldn't reliably fill the events calendar, and a marketing stack that had ballooned to ~$33K/year. We fixed both.

We architect the systems revenue runs on, lift conversion, and cut the fat.
The challenge

Two problems,
one engagement.

The corporate-events calendar ran on a channel that didn't work and a stack that cost too much.

So we rebuilt the stack and the demand engine together.

“It’s been really great for that initial conversation with people… I always get another response back. It’s not like I’ve been ghosted after somebody sends a response.”
AS Anna SargentOperations lead · Tipsy Putt
Before / after

A bloated stack and a quiet calendar — rebuilt lean

Before
  • A marketing stack ballooned to ~$33K/year
  • Paid channels that couldn’t fill the events calendar
  • A clogged ~75K-contact list hurting deliverability
After
  • One consolidated stack — ~$30K/yr saved
  • Conversion up from 30–40% to a client-stated 40–50%
  • 65,000 clean, deliverable contacts across 10 warmed domains
How we did it

Migrate clean. Sell straight. Cut the fat.

A proper CRM rebuild, a deliverability-first outbound engine for corporate events, then a consolidation that killed redundant cost.

What we ran
  1. Stood up HubSpot properly. Migrated off Mailchimp (contacts, tags, segments, 17 rebuilt forms, branded templates, and automations) and scoped a two-way TripleSeat integration so the CRM and events system stayed in sync. Cleaned location tags across 6,000+ contacts.
  2. Built a deliverability-first cold email engine for corporate events. Warmed 10 sending domains (Folderly), authenticated DNS/DMARC, then ran four A/B-tested campaigns to a tiered ICP (HR/People, C-suite, Sales & Marketing leaders) at NorCal companies with 20+ employees, sourced via Apollo and ZoomInfo. The angle that worked: "mandatory company fun that's actually fun."
  3. Then migrated the whole stack to GoHighLevel. Rebuilt contacts, workflows, email/SMS sending, call tracking, and Zapier integrations, with testing, team onboarding, and four weeks of post-cutover support. Projected savings: ~$30K/year.
Channels & tools
HubSpot · GoHighLevel
TripleSeat (events)
Apollo · ZoomInfo
Folderly deliverability
Zapier
The angle

"Mandatory company fun that's actually fun." — the message that landed corporate-events meetings.

List cleaned to 65,000 deliverable contacts — welcome sequence at 20%+ open, 0% unsubscribe.
The outcome

Receipts, not projections.

40–50%

Conversion, up from 30–40%

Client-stated lift after the new sequencing went live — emails landing instead of getting spam-flagged.

under $200/mo

CRM cost, from ~$33K/yr

Consolidated onto GoHighLevel — projected savings of roughly $30K a year.

65,000

Clean, deliverable contacts

Cleaned from a clogged ~75K list, plus a live outbound channel across 10 warmed domains.

“Our conversion rates are close to 50% now, instead of 30%. I love having email follow-ups and text follow-ups — all I have to worry about is calling the person. It saves a lot of time and allows for a higher volume of follow-ups.”
AS Anna SargentOperations lead

“Doing automated sequencing like that is perfect — using technology to our advantage, instead of trying to do everything manually.”

ASAnna SargentOperations lead · Tipsy Putt

“I’ve already had the email sequencing work for a couple of my contacts — they responded to the follow-up email, and it shows up in your inbox exactly like a normal email.”

ASAnna SargentOperations lead · Tipsy Putt
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