The system · Acquisition Machine

The customer acquisition machine — built as a flywheel.

Most businesses run disconnected tactics and wonder why growth stalls. We build one connected machine: traffic in the top, a customer out the bottom, a documented case study that feeds the top again. Every stage has a job and a benchmark.

What it is

A machine, not a
pile of tactics.

A sequence where each stage hands a warmer prospect to the next:

Break any link and the machine leaks.

The numbers below are model target benchmarks, not client results. We instrument every stage so you see which one caps growth.

Three layers

Generate. Convert. Deliver.

Get attention, earn the sale, then keep the promise so well it generates the next one. Each stage below is colour-coded to its layer.

Lead GenerationGetting attention — traffic, bait and hook. ConversionEarning the sale — trust building and closing. Promise DeliveryKeeping it — product, service, support, tripwire.
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TrafficStageCustomerFlywheel loop
The benchmarks

The numbers the machine targets.

Headline conversion targets a healthy machine aims for, stage by stage. Model targets, not client results.

3%+
Cold-outbound contribution to top-of-funnel leads
80%+
Leads routed through the VSL / webinar trust path
3–5%
Take a low-friction tripwire yes
20%+
Close rate on a warmed lead — climbing to 60%+ at the bottom
80–92%
Customers who succeed in the delivery layer
5–10%
Of customers become a documented case study that feeds the top
How we build it

Each stage is a mechanism.

Not theory. Every stage maps to work we do: offer first, then build and instrument each stage so you see exactly where leads stall.

Generate

Fill the top.

Outbound, paid, content, and partnerships are the access channels that feed the funnel. See the full set in the 12 mechanisms.

Convert

Earn the sale.

The trust path, tripwire, and close are built in Conversion Funnel & Offer — the offer and sales argument the whole machine runs on.

Feed it again

Turn delivery into proof.

Documented results become case studies and assets via Content Production — the proof that loops back to the top.