Not a menu, a sequence. Model the offer, stand up acquisition, layer in content, then scale. Out of order, growth stalls. In order, it compounds.
The 12 mechanisms plug into two blueprints: the order we build in, and the funnel they feed. Open either for the full breakdown.
Six phases, each gated on real data, from product-market fit to paid scale at LTV/CAC > 3.
See the action plan in detail → Model 02Traffic into a lead, a 15-minute call and a VSL that build trust, then a customer and a case study that feeds the top again.
See the acquisition machine in detail →Only four ways to reach a buyer: people who know you or don't, one-to-one or one-to-many. Every mechanism powers one.
Re-engage the people already in your world: past leads, referrals, your network.
Start the right conversations with people who've never heard of you.
Show up where buyers already pay attention, and earn the room.
Buy attention on demand and reach the whole market this week.
The same twelve machines, in the order we deploy them. Each phase only works once the one before it is solved.
Build the offer and sales argument first. Every channel downstream gets cheaper.
Message proven, we stand up the outreach engine.
Outbound opens the door. Content keeps you in the room. A useful content engine and a podcast that qualifies your ICP build the trust a clinical buyer needs before they commit.
We close the #1 leak, inconsistent follow-up, with a custom AI agent, open channels competitors can't reach, and train your team so the wins last.