Cold start → paying clinics → a $6.2M Series A.
No pipeline. No brand. A skeptical market. A product still being built. We led with loss-aversion math, not features, and signed 12 clinics before the product even worked.
Not because the product's wrong. Healthcare just doesn't buy like other markets:
We've sold the hard stuff, into clinics and the Fortune 500. We book the revenue before your runway runs out.
Free 30-min audit. Leave with a committee map and a 90-day plan, yours to keep whether we work together or not.
Picture your last quarter. A demo that went great, then silence. A pilot stuck on "interesting." A champion who can't get budget. The product works, the selling is what's killing you, and the raise is coming with a board asking for a number.
Six walls between you and a signed deal ↓
Clinical, IT, security, finance, procurement. A one-persona pitch dies in committee.
No ROI instrument, no purchase order. "Interesting" is where deals go to die.
Can't speak to Epic, Cerner or athenahealth? The call ends before value comes up.
Deals run 2–4 quarters. You burn runway chasing them the wrong way.
They sell traffic and vanity metrics. Your buyer needs clinical proof and economics.
SOC 2 and HIPAA show up in the first diligence pass now, not the last.
Not a campaign run from a dashboard. A system built around the committee, the compliance reality, and the math that gets a deal signed.
Technical or clinical founders with a real product and no repeatable way to fill the calendar, especially those already burned by a generalist marketer or offshore lead-gen shop.
Most founders who come to us have already paid a generalist marketer or offshore lead-gen shop that didn't understand healthcare. They got a drained budget and a quiet calendar. We're the senior, healthcare-native alternative. We've sold the hard stuff, and we fix what they broke and build the engine that should have been there from the start.

I'm not an agency that runs campaigns from a dashboard. I'm the operator who got hired as a company's first salesperson and closed 160+ accounts into the Fortune 500, then took an AI healthcare product from cold start to paying clinics and a $6.2M Series A. I've sat in the procurement queue and the pilot review. I know what gets a clinical committee to yes, because I've gotten them there.
Structural engineering at Waterloo, an Engineer Officer in the Canadian Armed Forces, then I built Bitlab's healthcare go-to-market engine from zero. Because LeadsACE partners with Bitlab, when you need the product built too, not just marketed, we bring real engineering to the table. No other growth agency can say that.
No pipeline. No brand. A skeptical market. A product still being built. We led with loss-aversion math, not features, and signed 12 clinics before the product even worked.
First dedicated salesperson. Landed and expanded a global software account into a 280-seat deal, then trained ~500 users across 7–8 regional orgs. Training is why the seats renewed.
It's almost triple the benchmark I've been told for our industry.Christopher Leidli · CEO
Idea to a working product in under two months, after two agencies failed. Then the ongoing growth engine across SEO, Meta and Google ads, and content, drawing global pharma interest.
Read the full case study →
We assemble the right machines for your motion. Click any for the full breakdown.
One message every veto-holder hears as their own win.
× Kills: the demo that goes nowhereA managed fleet of sender profiles, specialty-tailored sequences.
× Kills: an empty top of funnelDeliverability-first, so your message lands in the inbox.
× Kills: outreach nobody seesThe revenue system everything runs on, migrated clean.
× Kills: deals you can't forecastEvery lead worked, on time, without new headcount.
× Kills: the #1 leak, slow follow-upYour team runs the motion, so the renewals last.
× Kills: a pipeline that dies when we leaveSame engine, three ways to deploy it. Built for the clock you're racing: traction before the raise, not after.
We build the machine that survives a clinical buying committee, then hand your team the keys.
Everything in Build, plus we operate it. Booked demos with the right buyers, every week.
Everything in Run, plus a dedicated team executing across every channel at volume.
You've been burned before. So we don't ask you to bet the budget on a promise.