AI healthtech · Bitlab partnership

The growth engine behind a product global pharma wanted.

An AI healthtech platform matching patients to advanced therapies and clinical trials. Two agencies had failed to ship. As Bitlab's GTM partner, we helped take it from idea to a working product in under two months, then ran the engine that reached the market.

We helped ship the product, then ran the growth engine that put it in front of the market at triple the benchmark.
Recognition Genoplex joined the NVIDIA Inception program for AI startups, the platform we helped take from idea to live in under two months. Genoplex News · NVIDIA Inception, Dec 2024 · read more →
The challenge

Two agencies failed.
The founder needed a product — fast.

A hard brief: match patients to advanced therapies and clinical trials, fast.

Two prior agencies failed to ship anything usable.

Just an idea, no working product to show investors.

No GTM story global pharma could believe.

So we built in two layers: ship the product, then run the engine.

“What Anatolie and the team built for our launch is very impressive — it keeps growing, and we’re seeing almost triple the click-through benchmark for our industry.”
Christopher Leidli Christopher LeidliCEO · Genoplex
Before / after

Two agencies failed — we shipped and grew it

Before
  • Two prior agencies failed to ship anything usable
  • An idea with no working product to show investors
  • Months of zero market traction
  • No go-to-market story for global pharma
After
  • Idea → working product in under 2 months
  • Ad CTR ~3× the industry benchmark
  • First 10 patients onboarded to the platform for Pharma — in 3 weeks
  • A joint patent filed; global pharma interest secured
How we did it

Ship it. Then grow it.

As Bitlab's GTM partner we supported the build and launch — then ran the ongoing marketing engine on a weekly review cadence with the CEO.

What we ran
  • Build and launch. Positioning and investor-pitch support; working prototype shipped in under two months. Joint patent filed.
  • Growth engine. SEO, Meta and Google ads, content engine, run end-to-end as the growth lead.
  • Weekly CEO cadence. Numbers reviewed every week. Spend stayed honest.
Channels & tools
SEO
Meta Ads · Google Ads
Content engine
Weekly CEO review cadence
The model

Two layers: GTM partner on the build/launch, then growth lead running the ongoing engine.

Ad CTR ~6–7% vs the ~1.5% industry benchmark — “almost triple,” in the CEO’s words.
The outcome

Receipts, not projections.

<2 months

Idea → live product

A working prototype shipped after two agencies failed. Joint patent filed, global pharma interest secured.

~6–7% CTR

Well above the benchmark

Ad click-through running multiples above the ~1.5% industry benchmark — “almost triple,” as the CEO put it on a review call.

Steady

Organic search growth

Growing steadily, not "bouncing around," on a disciplined weekly cadence.

“The ads Anatolie’s team created are getting click-through rates around 7.5% — way above any industry benchmark. The creative is clearly working.”

Christopher LeidliChristopher LeidliCEO

“I appreciate how Anatolie executed without consuming a lot of my hours — and the whole team is great to work with.”

Christopher LeidliChristopher LeidliCEO

“The creative Anatolie’s team produced is working really well — honestly, the numbers are insane.”

Christopher LeidliChristopher LeidliCEO
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