Healthcare Marketing · US

A sustained 10%+ ad CTR — 12× the healthcare average.

Patient-acquisition ad engine, built and scaled by LeadsACE across Meta and Google — capturing high-intent patients across many conditions at ~$0.11 a click.

Ads should buy patients, not impressions. We built an engine that did — at roughly 12× the healthcare-average click-through rate.
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The challenge

Acquire patients across many conditions — efficiently, at scale.

The agency of record was reporting ~0.03% banner CTR — spend that bought impressions, not patients. The brief:

So we treated paid acquisition as an evidence-driven growth engine, not a media buy.

“Creative is working really well. That’s just insane.”
Christopher Leidli Christopher LeidliCEO, Genoplex · Therapy4Me
Before / after

Generic agency banners — turned into a high-intent ad engine

Before
  • Agency banner ads at ~0.03% CTR
  • Generic, non-contextual creative
  • Spend bought impressions, not patients
After
  • Sustained 10%+ Meta CTR
  • 31,553 clicks on the top ad
  • ~$0.11 CPC at 50k impressions/week
How we did it

Four moves that drove a 10%+ CTR.

We hedged across Meta and Google, iterated creative fast, and met patients at the moment of high intent — capturing demand instead of interrupting it.

What we ran
  1. Condition-level targeting. 10+ distinct Meta ads mapped to specific conditions and knowledge-base articles, each served to an audience actively searching for relief — capturing intent instead of interrupting it.
  2. Radical creative simplicity. On-the-nose copy and imagery anyone understands in a second — the condition, the promise, the click. Simplicity is what drove the CTR.
  3. Hedged Meta + Google funnel. Meta for reach and scale alongside Google Search for high-intent capture, balancing CPC across both so a spike on one channel never broke the budget.
  4. Weekly optimization loop. Tracked CTR, CPC and traffic quality every week — killing weak ads, scaling winners — turning the account into a repeatable, reportable system.
Channels & tools
Meta Ads
Google Search
Creative testing
Condition targeting
Landing pages
Weekly optimization
The rule

Simplicity wins. If a patient can't grasp the ad in one second, it doesn't ship.

Top ad: 31,553 clicks at an 11% CTR — over 90% of the ad set's clicks.
The proof

12× the healthcare average.

Therapy4Me (LeadsACE)sustained, peak 10.15%
10.1%
All-industry Meta avg
0.90%
Healthcare Meta avg≈ 12× lower
0.83%

Meta/Facebook average CTR benchmarks (WordStream): all-industry ≈ 0.90%, healthcare ≈ 0.83%. Therapy4Me figures are account-reported, sustained across 50k+ impressions/week.

The outcome

Receipts, not projections.

10%+ CTR, sustained

12× the benchmark

Meta CTR held ~9–10% for weeks, peaking at 10.15% — roughly 12× the ~0.83% healthcare average.

Scale, not a sample

50k impressions/week

~45,000–50,000+ impressions and 5,000+ clicks every week at ~$0.11 CPC. The CTR held as volume climbed.

A breakout winner

31,553 clicks

The top ad ("Blurry Vision — Causes, Symptoms & Relief") drove 31,553 clicks at an 11% CTR — 90%+ of the ad set's clicks.

Google in lockstep

12.57% peak

Google Search CTR climbed from ~6% to a 12.57% peak — well above the ~3.3% health & medical search benchmark.

Enterprise-ready proof

Anchored the pilot

Performance was strong and contextual enough to anchor the pilot readout, helping secure the milestone and a larger 2026 scope.

Compounding funnel

Feeds the referral engine

High-intent traffic feeds Therapy4Me → Advanced Therapy Connect, targeting 20k+ users/month in 2026.

Top-performing adCTRClicks
Blurry Vision11.0%31,553
Dry Eyes12.15%early test
Itchy Eyes10.31%2,084
Prostate9.61%1,982
The creative

The ads that did it.

Therapy4Me real-people campaign ad connecting patients to advanced therapies
Therapy4Me dry-eye symptoms ad creative
Therapy4Me dry-eye relief ad showing a patient finding relief
Therapy4Me patient-story ad creative
Therapy4Me dry-eye causes ad creative
Therapy4Me lymphoma awareness ad creative
“I just saw a media presentation from an agency of record getting abysmal click-through rates of 0.03% on their banner ads. They're almost not going to believe this — because it's performing so well. At a 10% average click-through rate, that's insane.”
Christopher Leidli Christopher LeidliCEO, Genoplex · Therapy4Me

“These are crazy click-through rates.”

Christopher LeidliChristopher LeidliCEO, Genoplex · Therapy4Me

“The numbers are trending in the right direction… the creative’s working.”

Christopher LeidliChristopher LeidliCEO, Genoplex · Therapy4Me
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