Entertainment & hospitality · US

Conversion up from 30% to ~50% — on a stack that costs $30K less.

Tipsy Putt, a multi-location entertainment & hospitality brand with a big corporate-events business, had two problems: paid channels couldn't reliably fill the events calendar, and a marketing stack that had ballooned to ~$33K/year. We fixed both.

We architect the systems revenue runs on, lift conversion, and cut the fat.
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The challenge

Two problems,
one engagement.

The corporate-events calendar ran on a channel that didn't work and a stack that cost too much.

Paid couldn't fill the events calendar; venue keywords expensive, poorly targeted.

Stack ballooned to ~$33K/year across HubSpot and SMS tooling.

Contract deadline forced a fast decision.

No room to lose data or momentum in the switch.

So we rebuilt the stack and the demand engine together.

“Since Anatolie set up our automated email and text follow-ups, our conversion rates are close to 50%, up from 30%. Now all I have to worry about is calling the person — the system handles the rest.”
Anna Sargent Anna SargentOperations lead · Tipsy Putt
Before / after

A bloated stack and a quiet calendar — rebuilt lean

Before
  • A marketing stack ballooned to ~$33K/year
  • Paid channels that couldn’t fill the events calendar
  • A clogged ~75K-contact list hurting deliverability
After
  • One consolidated stack — ~$30K/yr saved
  • Conversion up from 30% to a client-stated ~50%
  • 65,000 clean, deliverable contacts across 10 warmed domains
How we did it

Migrate clean. Sell straight. Cut the fat.

A proper CRM rebuild, a deliverability-first outbound engine for corporate events, then a consolidation that killed redundant cost.

What we ran
  1. Stood up HubSpot properly. Migrated off Mailchimp (contacts, tags, segments, 17 rebuilt forms, branded templates, and automations) and scoped a two-way TripleSeat integration so the CRM and events system stayed in sync. Cleaned location tags across 6,000+ contacts.
  2. Built a deliverability-first cold email engine for corporate events. Warmed 10 sending domains (Folderly), authenticated DNS/DMARC, then ran four A/B-tested campaigns to a tiered ICP (HR/People, C-suite, Sales & Marketing leaders) at NorCal companies with 20+ employees, sourced via Apollo and ZoomInfo. The angle that worked: "mandatory company fun that's actually fun."
  3. Then migrated the whole stack to GoHighLevel. Rebuilt contacts, workflows, email/SMS sending, call tracking, and Zapier integrations, with testing, team onboarding, and four weeks of post-cutover support. Projected savings: ~$30K/year.
Channels & tools
HubSpot · GoHighLevel
TripleSeat (events)
Apollo · ZoomInfo
Folderly deliverability
Zapier
The angle

"Mandatory company fun that's actually fun." — the message that landed corporate-events meetings.

List cleaned to 65,000 deliverable contacts — welcome sequence at 20%+ open, 0% unsubscribe.
The outcome

Receipts, not projections.

~50%

Conversion, up from 30%

Client-stated lift after the new sequencing went live — emails landing instead of getting spam-flagged.

under $200/mo

CRM cost, from ~$33K/yr

Consolidated onto GoHighLevel — projected savings of roughly $30K a year.

65,000

Clean, deliverable contacts

Cleaned from a clogged ~75K list, plus a live outbound channel across 10 warmed domains.

“It’s been really great for that initial conversation with people… I always get another response back. It’s not like I’ve been ghosted after somebody sends a response.”
Anna Sargent Anna SargentOperations lead

“The automated email and text sequencing Anatolie built for us is perfect — it puts technology to work in our favor instead of us trying to do every follow-up manually.”

Anna SargentAnna SargentOperations lead · Tipsy Putt

“The email sequencing Anatolie set up is already working — a couple of my contacts replied to the automated follow-up, and it lands in their inbox looking exactly like a normal personal email.”

Anna SargentAnna SargentOperations lead · Tipsy Putt
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